Friday, August 17, 2007

Conference tech start-up nTAG grabs $8.3 million

nTAG started out as a cool demo at the MIT Media Lab -- intelligent nametags that could exchange information with one another. Researcher Rick Borovoy decided to turn the demo into a company.

Some of the earliest deployments were kind of sketchy; at PopTech in 2003, attendees seemed more interested in talking about what was wrong with the tags, which were supposed to help identify like-minded folks, than what was right with them.

But now nTAG has developed into more of a full-fledged "event technology" company, offering conference organizers technology for surveys, personalized agendas, and cell phone audience polling.

Today, the Boston-based company announced an $8.3 million second round of VC from Sevin Rosen and Pilot House Ventures. An earlier jolt of funding was $6 million last January, from the same funds. Company has raised a total of $23 million, according to VentureBeat.

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