Friday, October 5, 2007

EMC to Analysts: Stop Bugging Us Already

EMC needed a play in Web-based back-up. If they didn't get into this business, geared to consumers and small companies, Wall Street analysts would never stop bugging them about why they didn't have a play.

So this week, EMC bought Berkeley Data Systems, the Utah company which runs the online back-up service Mozy. EMC didn't disclose the price, but TechCrunch says its sources peg the tag at $76 million.

What's interesting to me is that EMC didn't make a bigger deal of this acquisition: no quote from nominal EMC CEO Joe Tucci in the release...and they didn't seem to offer Tucci up to the Globe, which ran just a brief item or the Wall Street Journal. The NY Times hasn't covered the news at all, so far as I can tell.

Is that really the way to indicate that this is an important new direction for your company?

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