Saturday, October 6, 2007

Racepoint employee posts comment as fake Fake Steve Jobs

Todd Defren of SHIFT Communications has an interesting post detailing the dust-up over the fake Fake Steve Jobs.

Apparently, an employee at Waltham-based Racepoint Group, a PR firm, posted a comment to a blog, pretending to be Fake Steve Jobs. Racepoint represents the One Laptop Per Child Project, and this Racepoint employee, Kyle Austin, couldn't resist jumping in to defend OLPC, in Fake Steve Jobs' voice.

Valleywag has more.

Incidentally, Racepoint is part of Larry Weber's W2 Group, about which I posted yesterday. Here's a quote from Larry Weber's recent book, in which he criticizes Wal-Mart's use of fake bloggers to improve the retailer's rep:

    The harm it does to a company's reputation when the deception is revealed (which happens sooner than ever on the Web these days) cannot be offset by any short-term gain in sales or publicity.

I agree. To Racepoint's credit, VP George Snell took responsibility for the mistake on the company's blog.

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