Wednesday, April 23, 2008

Play Hard: The New Game Company in Town

Hiawatha Bray has the first piece about Play Hard Sports, the new game company being formed by Jeff Anderson. Anderson was formerly CEO of Turbine Inc., which operates 'Lord of the Rings Online.' While Turbine had raised money from Highland and Polaris, both in Massachusetts, Anderson's new company just banked $5 million from New Enterprise Associates, a predominantly West Coast firm that has offices in Maryland.

Bray writes:

    The company will begin by offering a football simulation game, with plans to eventually add baseball, basketball, and other sports. Players will be able to create their own teams and pit them against other gamers via the Internet. "I can go online, find people of similar skills and abilities, and play them immediately," said Anderson.

    Anderson may have picked the perfect time to offer an online football game. Earlier this month, Electronic Arts Inc., the leading maker of sports games, announced it would no longer sell a version of its hugely popular football game Madden NFL for desktop computers. "That changes the dynamic and the landscape dramatically," said Anderson. "It leaves a very big vacuum."


Company is based, appropriately enough, in Foxborough (home to the New England Patriots). Here's a quick glimpse of the types of folks they're trying to hire, from the Play Hard Web site.

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