Wednesday, June 11, 2008

Competitiveness in the New Search Economy

A provocative post this morning from Jeff Bussgang at Flybridge: is our region deficient in search engine marketing and optimization talent?

The opening:

    Ask any consumer start-up what their biggest obstacle to growth is and it's likely you'll get a consistent but surprising answer: I simply can't find enough SEM/SEO talent. It's not a shortage of programmers that are hindering start-up growth (much of the coding talent is being provided by offshore developers anyway), but rather the talent pool hasn't adjusted quickly enough to support the new Search Economy.

Jeff also offers some thoughts on how we might remedy things...

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Blogger Mike Volpe said...

I agree that good SEO talent is hard to find. Another option for most companies is to buy some good marketing and SEO software and training, and take a "normal marketer" and make them a decent SEO/SEM person. I think most people over-estimate the amount of brainpower and expertise it takes to do basic SEO. With some tools and training, most reasonably smart people can be pretty good.

June 12, 2008 9:14 AM  

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