Tuesday, December 16, 2008

Apple Sells Out IDG

Framingham-based International Data Group, with its Macworld magazine and Macworld Expo trade shows, has long been a supporter of Apple, helping to build the company's brand and community through good times and bad.

But Apple just sold out IDG by announcing that it no longer plans to participate in the San Francisco-based Macworld show... and that Steve Jobs won't be giving his regular annual keynote there next month. (Here's more coverage.)

Three years ago, Apple pulled out from the East Coast edition of Macworld, which used to take place in the summer, after IDG decided to move it to Boston from New York City. That killed that trade show.

This is not a happy day for IDG chairman Pat McGovern. Steve Jobs, apparently, does not feel a whole lot of loyalty to long-time allies....

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Anonymous Bobbie Carlton said...

Oh, wait...do I have a memory of a similar thing with Digital...remember when DEC wasn't going to attend DEC. Someone help me out here...

December 16, 2008 7:53 PM  

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