Dear Deval and Greg: You Are Missing the Point on Branding
As readers of this blog know, this is a campaign that I have been trying to nudge forward for a few months. (A blog-based brainstorming session happened here in December 2008, and I wrote a column in the Globe on the topic later that month.)
But our fearless elected leaders, especially Greg Bialecki and Deval Patrick, are missing two very important points:
- Trying to brand the tech sector, and also trying to brand the life sciences sector, and oh yeah, we also have financial services, and education, and cleantech, is a pointless exercise. We're about innovation across all sectors... we are about coming up with new ideas that change the world, no matter what industry they're applied to, or whether they involve software, hardware, genomic data, engineered molecules, or medical devices.
- This ought not to be a Massachusetts solo project. We are part of a regional cluster that is called New England, and innovative stuff is happening from Burlington to Portland, from Providence to Northampton... (and even in Hartford!) If you believe that we're competing in a global economy, let's leverage everything we've got in the region.