Another $10 Mil for Visible Measures, Boston-based Video Measurement Firm

I've been talking for the last few weeks with various folks about how *quiet* the first quarter has seemed, in terms of new VC financings and follow-on rounds. It'll be interesting to see what the MoneyTree numbers look like for this quarter.

Bucking the trend today is Visible Measures, which just raised a $10 million up round from Northgate Capital, Mohr Davidow, and General Catalyst. This is the company's third round, bringing the total raised to $29 million. Visible Measures focuses on measuring online video viewership.

CEO Brian Shin writes via e-mail:

...We actually didn’t need money really, but we decided that if there was interest from an outside investor to “price” the round, then we could do it now (as long as it didn’t take too much time) and we’d be better positioned to grow in a downturn.

We’ve always felt that it was important for us to raise money before needing it, and that seems to hold true especially in a tough environment like this.

...Our thoughts go out to entrepreneurs and startups all over the world who are struggling now. We consider ourselves blessed to be in this position, and we take this opportunity very seriously.

I just added Brian's blog to the list at the right.