Sunday, March 8, 2009

The World is All A-Twitter

Today's Globe column is on Twitter, which has had a pretty amazing couple of weeks.

Founder Evan Williams is profiled in the NY Times' "The Boss" column today. Williams was also at the White House this past week week, for a summit of young business leaders, and was interviewed by Charlie Rose last month. Jon Stewart and Samantha Bee also mocked the company recently on 'The Daily Show.'

All without a business plan that they've chosen to announce yet. And all without a PR firm, according to Twitter board member Bijan Sabet, a partner at Spark Capital in Boston.

I sat down with Sabet on Friday for a quick chat. He'd just returned from a Twitter board meeting in San Francisco. Like his colleague Todd Dagres, he's a bit bemused by how much interest there is in what Twitter's business model will be. He gave me the impression that it'll start rolling out this year, though it's still undetermined exactly when.

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