Monday, December 3, 2007

'Shocks and awe': Bose's new auto suspension system

I wrote about Bose's secret project to reinvent automobile suspension systems back in June of 2004. Three and a half years later, my Globe colleague Jeff Krasner reports, Bose is still not willing to let journalists drive the demo car outfitted with the heavenly shocks...and Bose still hasn't landed an automaker partner to put the shocks into actual cars.

I guess that if I were to look on the bright side, I'd say that it's a nice thing that 78-year old Amar Bose, the company's founder, still believes in long-range R&D.

A bit from Krasner's piece:

    Bose said a high-end Cadillac would be an ideal platform for his system, and acknowledges that General Motors gave Bose Corp. a big boost when it became the first car company to install its sound system (in a Cadillac) in 1981. But though the suspension system was a success when it was demonstrated to General Motors, he said, talks haven't progressed.

    "When we get ready, we'll give them an opportunity," he said.

    Another possibility, according to analysts, is Audi, the luxury arm of Volkswagen AG, Europe's largest automaker. Audi offers Bose sound systems on its models, and its large A8 luxury sedan has a reputation for employing advanced technology - it has an aluminum frame, unique among large cars.

    "We've shown the system to all of the major manufacturers and Audi has not expressed much interest at this point," said Bose.

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