Talk About Hiding the News: JibJab Gets a Fresh Infusion from Polaris

JibJab, the digital entertainment company out in Santa Monica, California (the ones who produce musical parodies like 'This Land Is Your Land' and 'It's Good to Be in DC') put out a press release this morning. Here's the start (but don't stop reading):

JIBJAB DECLARES WAR ON E-CARDS!
World famous Internet creative studio takes aim at online greetings with the launch of JibJab Sendables™

VENICE, CA —October 24th, 2007— JibJab, the Internet comedy pioneers behind more viral video hits than any other independent or traditional entertainment studio, today announced that it is entering the online greetings business with the launch of JibJab Sendables™. (http://www.JibJab.com/sendables)

But the last line of the release is what grabbed me: "The company recently closed a Series B funding with Polaris Venture Partners." The size of the round was undisclosed (according to PE Hub's Dan Primack, it was $3 million), but there were no other investors. Waltham-based Polaris gave the company its initial funding last June -- a $6.4 million A round.

That's Polaris co-founder Jon Flint, in the center, with the two brothers who started JibJab, Evan and Gregg Spiridellis.