Avid's non-entertaining new CEO

Avid Technology, which sells systems for video and audio production, announced Gary Greenfield as its new CEO. He succeeds interim CEO Nancy Hawthorne and former CEO David Krall.

Greenfield doesn't seem to have much of a link to the entertainment industries that Avid serves; his most recent gig was at a Maryland business-to-business software company called GXS, and Greenfield is also an operating partner at the buyout shop Francisco Partners.

Which makes me wonder whether Greenfield is planning to take Avid private or sell it. Other bloggers are speculating along similar lines.