Brainstorming: How Do We Better Communicate New England's Innovative Mojo?

We had a great 2.5 hour brainstorming session last night at the offices of Flybridge Capital Partners in the Back Bay, focused on this question: how do we better communicate New England's innovative, creative, entrepreneurial spirit to the rest of the world?

The folks who participated are listed all the way at the bottom of this post. I would've invited more, but we wanted a small-ish group in order to give everyone a chance to participate, and wanted to represent various fields (like energy, life sciences, digital media, etc.)

Here are some of my notes on what we covered. I'd love your comments and ideas.

You can also download the audio of the entire conversation (MP3), or just click play below (it runs about 1:45).



1. The challenge

We don't do a good enough job communicating to the rest of the world the innovative stuff -- and important problem-solving -- that takes place here in New England. We also tend to communicate in a fragmented way as divergent fiefdoms (IE, Providence and Portsmouth and Western Mass. all work on their own strategies) and as verticals (healthcare data and cleantech and defense all work on their own strategies), rather than thinking about communicating about the entire region, and all of our industries. In a competitive global economy, maybe we need to think as a region, not just cities and states.

2. The audience

I suggested that the primary audiences for this communication are:

- Students who come here to get an education, and often leave
- Entrepreneurs in other places who may come here to build businesses in a given field
- Large companies (IE, Google and Novartis) who may feel its important to set up a satellite facility here

Other folks said that there are other audiences, like

- People who already live here, but may not understand the innovation industries
- People who work in one innovation industry, but don't have a good sense of the others
- Alumni: people who once lived here, but have moved away (Dave McLaughlin of Boston World Partnerships used a nifty espionage term for these folks: he likes to say we have "assets" in other locations)

3. The approach

I suggested that we focus mostly on things that are inexpensive (or free) to do, and don't require too much coordination. I told the participants that I didn't want to create six working groups that would each meet once a quarter to figure out what to do. I said my bias was more toward things that we could accomplish in six months to a year, rather than longer-term initiatives... and toward things that would be open to anyone's participation, rather than limited to a chosen group. (We then talked about some of the worthy initiatives that already exist, from Boston World Partnerships to MITX's efforts to connect students with digital media employers to the city of Boston's "One in 3" program.)

4. What's here

We talked a bit about the various industries based here, and the ways we are innovative... from medical devices to defense to transportation to film and the arts to clean energy to social and policy innovation. Saul Kaplan from Rhode Island suggested that instead of listing industries, we should talk about problems that we are trying to solve -- for instance, providing better and more affordable healthcare, dealing with climate change, etc.

5. The common attributes / what we're good at

We spent a nice chunk of time talking about the things that are common across all of the innovation we do:

This area is an "academic Hollywood" that attracts bright students and profs. (Some preferred the term "intellectual Hollywood.")

We punch above our weight... we're a small region that has a big impact on the world.

We're scrappy.

We connect across silos to solve problems.

We constantly reinvent and rebound -- the region always comes back after economic dips.

Contrary to the popular Brahmin perception, Dave McLaughlin of Boston World Partnerships noted that Boston is one of the most youthful cities in the country. (Second only to Austin, I think...)

Education is the root of everything that we do. I suggested that we're good at taking academic research, adding money and entrepreneurial expertise, and building companies that matter to the world.

Saul Kaplan suggested that we're focused not just on inputs to innovation (new research, patents, start-ups, and VC), but the outputs, too: having an impact on big problems in the world.

We're good at exploring the intersections and convergences of different-but-related fields.

Jamie Tedford of Brand Networks made the case that we (innovators) are the best salespeople for the region. (Me: Maybe we just need to be more coordinated or more clear about what we're selling.)

6. What we might do

Get more students to go to networking events/conferences. I mentioned the StayinMA program that Flybridge started, which provides scholarships to students to cover the registration fees.

Collect all of the studies about the economic impact of N.E. innovation in one place

A site/blog that serves as the "Daily Candy" of N.E. innovation

I suggested a one-page "talking points" sheet that people could download so they'd have a picture of what happens here, and be able to speak about it broadly ... for instance, if you sit next to someone from Iowa on a plane. Nick d'Arbloff of the New England Clean Energy Council talked about illustrating the impact of innovation here with charts, images, and graphs. (Maybe an iPhone app?)

More mentorship from successful execs/entrepreneurs

A wiki to collect info about various groups/associations/funding sources/companies connected to innovation here. A directory of innovation, someone termed it, or a "wikipedia of New England innovation."

We should have salons to connect students/young people with established entrepreneurs/innovators. (Bob Metcalfe does these occasionally at his Back Bay home.)

We might distribute Flipcams to people to go out and build a library of entrepreneur/innovator interviews. (Perhaps students at b-schools?) Another video-related project, which I think Don McLagan said he and MITX are working on, involves encouraging students to produce short videos about their first year at their first job at a company here in Massachusetts, for consumption by other students.

Doug Levin talked about creating an "oasis online geared to students."

I suggested that we need to create more ways for students to visit companies... one thought is picking a Friday every month when several companies around the region might host a lunch for students, where they could hear about what the company is working on, meet the CEO or key execs, and get a tour. Kind of a "tech trek" that would run the entire school year, not just for a week during spring break. (Which is when many b-school students head out west to visit innovative companies.)

Think about things that can leverage the unemployed, and their time. Steve Wardell mentioned that he relied on unemployed folks to help run a big event he put on in February, about healthcare IT...and I mentioned a local entrepreneur who has been thinking about ways to encourage unemployed folks to team up to try to develop start-up ideas. (Not sure if he's ready to talk about it yet...)

Homecoming Weekend: Encourage towns around the region to invite their natives back on one specific weekend, like July 4th or some time around Xmas... and spotlight companies hiring and things happening in those towns. (Newburyport apparently has a homecoming weekend like this.)

On the train ride back to Cambridge, Steve Wardell suggested that we need to get more innovators blogging, at little companies and big ones. "We need to create 1000 Scobles," he said, referring to the famous ex-Microsoft blogger. "We should encourage more people here to use social media, to get away from the perception that Yankees are insular and clubby and only talk amongst ourselves."

7. Next steps

I'm working on a small project to declare that June is "Innovation Month in New England," with a few collaborators. There are an incredible number of innovation-related events happening next month across the region, and we're going to spotlight a few and try to encourage people to attend at least one, if they agree with us that innovation and entrepreneurship are what will help the economy rebound. We'll start using the tag #neinno for reporting on those events, and see if that catches on for Tweets and blog posts and photos about innovation in the region.

I think/hope that other folks who participated last night will develop some of the ideas they feel most strongly about -- and if they do, I'll point you to those projects from this blog.

(Update: Here's a post about the discussion from Saul Kaplan, the delegate from Rhode Island.)

=-=-=-=-=-=-=

Participants:

Banfield
Richard
Fresh Tilled Soil

Bennett
Jeff
NameMedia

Bourque
Janice
(formerly Comerica Bank, Mass Biotech Council)

Bussgang
Jeff
Flybridge Capital Partners

Cestari
Mark
Conn. Tech Council

Cole
Devin
Boston Redevelopment Authority

Collins
Kristen
KMC Partners

d'Arbeloff
Nick
NE Clean Energy Council

Hopcroft
Tom
Mass. Technology Leadership Council

Kaplan
Saul
Business Innovation Factory

Kelly
Kel
Kel & Partners

Kirsner
Scott
Boston Globe / Innovation Economy

Krim
Bob
Boston History & Innovation Collaborative

Lacey
John
Genzyme

Levin
Doug
Entrepreneur & NE Clean Energy Council Fellow

Levinson
Karyl
Forrester Research

McLaughlin
Dave
Boston World Partnerships

McLagan
Don
Entrepreneur (formerly Compete.com)

Mills
Kiki
Mass. Innovation & Technology Exchange

Pierson
Matt
NH Technology Council

Scott Lyon
Nancy
Zipcar

Steig
Joseph
Long River Ventures / Venture Well

Tedford
Jamie
Brand Networks

Wardell
Steven
HIL Forum

Witheiler
Matt
Flybridge Capital Partners

Clean Energy Council (Quietly) Announces New Class of Fellows

The New England Clean Energy Council has just named its new group of 25 fellows -- experienced execs and investors interested in repositioning themselves for careers in cleantech. (There has been no official press release, though.) The program starts Tuesday at MIT, and runs through July.

This new bunch includes Ahmet Ozalp, formerly an IT investor at Atlas Venture... Paul Sereiko, founder of SensiCast, a sensor networking start-up... Doug Levin, founding CEO of Black Duck Software... and Tan Rao, whose wireless home theater start-up, Radiospire Networks, was funded by Highland Capital but folded last month.

CleanTech Field Trip

The New England Clean Energy Council is organizing its first major jaunt down to D.C., on April 1st and 2nd. Expected to attend, according to president Nick d'Arbeloff, are about thirty local CEOS.

d'Arbeloff says that Sen. John Kerry and Rep. Ed Markey will likely carve out time to meet with the execs, and that Carol Browner, Assistant to the President for Energy and Climate Change, will join the group for a cocktail party. They're also hoping to connect with Energy Secretary Steven Chu and the new head for the Department of Energy's Energy Efficiency and Renewable Energy department while they're in our nation's capital.

Boston's Biggest Trade Associations Flunk the Student Test

Let me be clear: I really hate students.

They don't really add anything to our local economy, except for sometimes when they start companies upon graduation (like Microsoft, Akamai, Facebook, iRobot, MicroCHIPs, Harmonix Music Systems, Brontes Technologies, etc. etc.)

They also don't really help local companies by joining them... with all their youthful energy and fresh ideas.

That is why I agree with all of the major trade associations that it is not a good idea to get students involved, or make it easy for them to participate in events.

What would be the benefit? It's not like students would ever start a company that might pay the annual membership fees to belong to one of these associations, or work for a company that might join.

OK, enough sarcasm for one post.

To me, the biggest way to make Boston more competitive and innovative right now is to do a better job connecting students with our innovation economy. Which is why it pains me that our trade associations and networking groups make it so hard for students to get involved.

Here's my assessment of how our local organizations are doing on this front. The most informal groups (those that don't tend to charge membership fees) rank high. Oddly, the groups that charge the most for annual membership fees also seem not to care much about developing new members for the future. I'd say that bodes poorly for their long-term health.

How'd I grade these groups? I looked at the remaining 2008 events on their Web sites and evaluated how easy/affordable it would be for an undergrad or grad student to attend, and whether they offered memberships to students. I plan to turn this report card into a Globe column soon, and I plan to talk to some of these organizations about why they are so impenetrable to students... it will be interesting to see if any of them change their stance at all between now and then.

A+. Mobile Monday Boston organizes panels and networking events at least once a month, which cost nothing to attend. An October meeting focused specifically on bringing together student groups from local schools with successful mobile entrepreneurs. The goal? "...[E]xpose local students to the professional opportunities available in Boston's mobile industry."

A+. Web Innovators Group organizes monthly demo nights at the Royal Sonesta in Cambridge. They're free to attend, and while drinks are served, there's no problem for under-21-types to get in.

A+. OpenCoffee Club Boston: An informal gathering of entrepreneurs every Wednesday morning in Cambridge. Free to everyone.

A. TIE Boston: Student memberships cost $25, and that brings down the rate to attend most events to $10 or $20. Some events are free for members. Non-member rates for students are posted for all events, and tend to run only a bit more than that. Going to the annual TieCON East conference, though, is a bit pricey even for student members: $175. What TIE (The IndUS Entrepreneurs) does better than most associations is make it obvious that students are welcome to be part of the group... and not just Indian students!

A. Harvard Business School students organize several events throughout the year... including the Cyberposium in November. The cost to attend as a student is $20 to $30.

A. MIT Enterprise Forum of Cambridge. Student membership costs $20 and offers free admission to some events, $10 to $35 admission to many others.

A. Xconomy has just begun offering a limited number of student passes to their events, at $35. The next one up is focused on Energy Innovation.

A-. The biggest event at Babson College is the Babson Forum on Entrepreneurship & Innovation. Cheap for Babson students ($35), but $45 for other students.

A-. MIT holds an annual conference on venture capital in December, along with other events throughout the year. The VC conference is $55 for students outside the MIT community, and $40 for MIT-ers.

A-. Search Engine Marketing New England offers a $95 annual student membership, which provides free admission to all of the group's meetings.

B+ The Renewable Energy Business Network organizes free schmooze-fests... but they're at bars, so unfriendly to the under-21 crowd.

B+. Boston Post Mortem puts on a monthly event for folks in the vidgame industry. It's free, but held at a bar... (Update: Darius Kazemi of Post Mortem mentions that anyone over 18 can get into the pub where the event is held. But the group's Web site should let people know that.)

B. Biotech Tuesday: Students aren't eligible to join the networking group, but can attend its cocktail parties for $17.

B-. The Massachusetts Innovation and Technology Exchange (MITX) has a $25/year student membership. That's great, but the typical event costs between $35 and $50 for members. The annual MITX Awards ceremony, coming up later this month, is $95.

C. The Mass Biotech Council is holding a career fair in November. It's free, and open to anyone with two years of life sciences experience or at least a two-year degree in a life sciences-related field. In December, the council holds its annual investor's conference, which has a $300 rate for academically-affiliated attendees. Three other November events are open only to member companies and their employees. Universities can become a member of the council for $2500 in annual dues. I called the office, and found that students at those universities can attend member events for free, but that policy isn't outlined on the Web site.

D. Mass Technology Leadership Council has no memberships available for students, and all of its November events cost $80 for non-members to attend. I happen to know that one of the council's monthly events, Tech Tuesday, is free for students to attend, but I couldn't find any clear info on that event's registration page that explained that. Also, it's held in a bar, which rules out most undergrads from attending.

D. The Mass Network Communications Council has two events in November. They cost $65 and $80 for non-members. Universities and colleges can apply to become members for $1000, which presumably would enable students and faculty to attend events at the member rate ($45 and $50 for the November events)... which is still a bit high for an undergrad or grad student. There's also no list on the Web site of which universities, if any, are members. I called up the head of the council to ask what the scoop was, and he said that they often allow a few interested students to attend events for free. It's a great policy, but shouldn't it be explained somewhere on the Web site?

D. The Greater Boston Chamber of Commerce charges $90 or more for non-members to attend its events. While many universities (Harvard, MIT, BU) are members, it is not clear whether students at those schools could take advantage of member rates (which still average $50). I called them up and found out that students can take advantage of those member rates if they go to a school that's a Chamber member, but it shouldn't take a phone call.

D. The Massachusetts Medical Device Industry Council has a membership category for academic institutions. If you call them up, you learn that students at those institutions can take advantage of the member rate (but that isn't explained on the Web site.) Students who don't go to those member schools would pay the non-member rate of $85 to $250 to participate in council events.

D. New England Clean Energy Council offers no student memberships. Universities pay $500. The council's November event, a "green tie gala," costs $330 for individual non-members to attend.

I'm not going to give a grade to the events I'm involved with locally. It's very hard for students to go to the Nantucket Conference without paying the pricey registration fee, although there have been a few editions where we've invited high-schoolers to participate. We usually set aside a small number (somewhere between 2 and 4) of passes to Future Forward to current students. And at the Convergence Forum in June, we sometimes set aside a few "scholarship" passes, usually for grad students and post-docs working on an entrepreneurial venture. I'm also trying to weave a few students into a breakfast series for entrepreneurs that I'm organizing.

If you feel that it's important to pave the way for students to get involved with our innovation economy here in New England, and you're a member of any of these groups that don't score so well, would you help agitate for change?

Often, it's only a case of making it more obvious on the organization's Web sites that students are welcome, and explaining how they can participate.

How Can We Attract An Additional $1 Billion in CleanTech Funding?

The New England Clean Energy Council has just put out its first major report, which makes the case that building a strong clean energy cluster in New England can bring as much as $1 billion in incremental investments to our region between now and 2012.

The study, produced by Topline Strategy and NECEC, makes the case that Silicon Valley is the only obvious concentration of clean energy companies so far, with about 26 percent of all venture-backed companies located there. New England is now #2, but only by a hair. We've got 9.7 percent of all the VC-funded clean energy companies, and the LA area has 8.9 percent.

One way to support the creation of more companies here, the study suggests, is to do a better job pairing up scientists and researchers with the entrepreneurs and managers that can help build big companies (possibly by pulling in leaders from other sectors of the economy.)

I'd also suggest that marketing, conferences, and networking events are also going to be key to letting folks know that this part of the world is conducive to building cleantech companies.

You can read the study here.