Does Larry Weber Get the Social Web?
Now, there's a second edition out, and still, Larry has his minions blogging about the book on his behalf, and shooting YouTube videos for him.
After a quick glance today, it seems that Larry has no Twitter account, no Facebook account, and no MySpace account. (There are other Larry Webers on MySpace and Facebook, but not the famous social media guru.)
I guess it's possible to really understand this stuff in the abstract, without really using it?
Here is Larry's first YouTube video, to promote the book. Does this count as social media, or is it really just a TV commercial?
Labels: Larry Weber, marketing, Racepoint Group, social media