Thursday, February 12, 2009

Does Larry Weber Get the Social Web?

Back when the first edition of Larry Weber's book "Marketing to the Social Web" was published in 2007, I noted that he didn't have a blog.

Now, there's a second edition out, and still, Larry has his minions blogging about the book on his behalf, and shooting YouTube videos for him.

After a quick glance today, it seems that Larry has no Twitter account, no Facebook account, and no MySpace account. (There are other Larry Webers on MySpace and Facebook, but not the famous social media guru.)

I guess it's possible to really understand this stuff in the abstract, without really using it?

Here is Larry's first YouTube video, to promote the book. Does this count as social media, or is it really just a TV commercial?

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Saturday, October 6, 2007

Racepoint employee posts comment as fake Fake Steve Jobs

Todd Defren of SHIFT Communications has an interesting post detailing the dust-up over the fake Fake Steve Jobs.

Apparently, an employee at Waltham-based Racepoint Group, a PR firm, posted a comment to a blog, pretending to be Fake Steve Jobs. Racepoint represents the One Laptop Per Child Project, and this Racepoint employee, Kyle Austin, couldn't resist jumping in to defend OLPC, in Fake Steve Jobs' voice.

Valleywag has more.

Incidentally, Racepoint is part of Larry Weber's W2 Group, about which I posted yesterday. Here's a quote from Larry Weber's recent book, in which he criticizes Wal-Mart's use of fake bloggers to improve the retailer's rep:

    The harm it does to a company's reputation when the deception is revealed (which happens sooner than ever on the Web these days) cannot be offset by any short-term gain in sales or publicity.


I agree. To Racepoint's credit, VP George Snell took responsibility for the mistake on the company's blog.

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