Play Hard: The New Game Company in Town

Hiawatha Bray has the first piece about Play Hard Sports, the new game company being formed by Jeff Anderson. Anderson was formerly CEO of Turbine Inc., which operates 'Lord of the Rings Online.' While Turbine had raised money from Highland and Polaris, both in Massachusetts, Anderson's new company just banked $5 million from New Enterprise Associates, a predominantly West Coast firm that has offices in Maryland.

Bray writes:

The company will begin by offering a football simulation game, with plans to eventually add baseball, basketball, and other sports. Players will be able to create their own teams and pit them against other gamers via the Internet. "I can go online, find people of similar skills and abilities, and play them immediately," said Anderson.

Anderson may have picked the perfect time to offer an online football game. Earlier this month, Electronic Arts Inc., the leading maker of sports games, announced it would no longer sell a version of its hugely popular football game Madden NFL for desktop computers. "That changes the dynamic and the landscape dramatically," said Anderson. "It leaves a very big vacuum."

Company is based, appropriately enough, in Foxborough (home to the New England Patriots). Here's a quick glimpse of the types of folks they're trying to hire, from the Play Hard Web site.

Boston's bustling vid-game scene

Watha has a nice piece in the Globe today about the increasingly happening vid-game scene here in Boston, along with a side-bar that looks at some of the hottest developers and their games. He writes:

Three of the year's most anticipated new video games -- Rock Band, BioShock, and Lord of the Rings Online -- are products of Boston-area studios, and for the first time in two decades the world is looking to the Boston area for some of the coolest new computer games.

Companies like Turbine Inc. of Westwood, Blue Fang Games LLC in Waltham, and 2K Boston in Quincy, formerly known as Irrational Games, are making their mark in the $7 billion market for video game software, producing titles that attract critical acclaim and millions of players. GamerMetrics, which tracks discussions of games on blogs and websites, ranks 2K Boston's BioShock -- which goes on sale today -- as the 10th most anticipated game of the year. Turbine's Lord of the Rings was the best-selling game for desktop computers in April, the month of its premiere, and remained among the top 10 sellers in May and June, according to market research firm NPD Group.

If you're interested in the local gaming community, the monthly event to know about is Post Mortem, usually held at The Skellig in Waltham.

BBQ for Entrepreneurs

There was an informal gathering of about 35 entrepreneurs last night at Bill Warner's Collaboration Space in Cambridge, which I helped organize.

There were founders from just about every corner of the tech world, from air taxi start-ups like Linear Air to gaming companies like Conduit Labs to printer companies like AirPrint. (Perhaps enterprise software was under-represented.) There was no panel discussion, no speeches -- just some informal introductions, schmoozing, food from Blue Ribbon Barbecue in Arlington, and beer from Pabst Blue Ribbon in Milwaukeee. Bill had an LCD projector that people could hook up to to show demos. I was especially impressed with what Actuality Systems and Veveo were showing... I'd seen LocaModa's demo before, but it was fun having a game up on the screen that people could sent text messages to to play.

Some people talked a bit about the differences between the tech scenes Boston and California (I didn't bring it up - I swear). But mostly, it was just a really interesting group of people talking about what they're up to. Amazingly, when asked for a show of hands, about 90 percent were working on some sort of consumer-oriented technology or site.

In the photo at right is Yonald Chery, new father, who brought some supplemental barbecue, turning the event into a kind of barbecue taste-off. Yonald's Memphis-style dry rub brisket is pretty incredible; he has won the catering contract for my next party.

Update: Here are Halley Suitt's Flickr photos from the event.