Rethinking the Book Light
When you talk to entrepreneurs, you never know what fascinating secrets they're going to spill -- ways they've discovered to get their companies growing fast. For Lightwedge, one of the secrets was collaborating with their customers (companies like Barnes & Noble, Wal-Mart, and Borders) to design their next-generation products. (Author and analyst Patty Seybold talks about this as "co-design" or "co-creation.")
Debbie and Jamey Bennett explain how it works in the video:
Labels: booklights, Debbie Bennett, Jamey Bennett, Lightwedge, Nantucket, Patty Seybold