Update on Zipcar's Forthcoming iPhone App

Zipcar showed off a new iPhone app last month at Apple's Worldwide Developers Conference that got me salivating (I'm a Zipcar member): it offers GPS help finding cars that are available, and can even honk the car's horn to help you locate it in a parking lot. See the video demo below...

Zipcar CEO Scott Griffith told me today that he has already been testing the beta version on his iPhone, with a few of the company's cars here in Boston. "We're finishing the app now, and then we have to do a complete new software download to our whole car network, so that iPhones will have the ability to honk the horn and unlock the car for you," Griffith said. The app will be free. Griffith estimates that it'll be available in about four weeks. Future versions of the Zipcar app, he added, might give Zipcar members discounts on music, or deals on iPhone navigation apps or other travel-related apps.