Monday, July 21, 2008

First Digital Magazine Cover Will be Powered by E Ink

Esquire Magazine and Cambridge's E Ink Corp. are partnering on an electronic paper cover for the magazine's September October issue, according to the New York Times.

The display will read, "The 21st Century Begins Now." Inside the front cover will be an ad for Ford's Flex SUV, also using an E Ink display. The thin battery powering both should last about 90 days. Esquire's parent, Hearst Corp., is an investor in E Ink, and Esquire has an exclusive on use of the technology in the magazine biz through 2009.

The Times reports, "The electronic cover will be used in only 100,000 copies that go to newsstands — its overall circulation is about 720,000." That ought to make these hot among collectors and technophiles.

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